Cool Hunting

Flogos
by Maria Argüello We've all heard of high-level advertising but now Flogos has created flying logos. The cloud-like logos are the idea of Francisco Guerra of SnowMasters, a special effects company that specializes in creating snow and foam. Made of helium and soap (the company promises they are environmentally friendly), a Flogo generator (think big, complicated bubble machine) pushes the bubbly creation through a...

MINI Clubman: The Other View
Flashmobs might be so five years ago, but MINI's latest campaign to promote the new Clubman, (i.e. "the other mini"), adopts the concept for an online series of videos. Starting tomorrow, 28 September 2007, at 4pm BST, they will release a weekly 15-second surrealist interpretation of an everyday event that will only be available on The Other View site for one minute—if you enter three...

Doyon-Rivest
Using art for brand communication requires finding that tiny, pointy apex fusing creativity, corporate branding and audience to create a message that's strong yet subtle and meaningful yet simple. To pull it off requires not only creative finesse and an appreciation for branding, but also an intimate understanding of audience and human response. It's a tough gig, and few perform it well. In Australia...

Future Marketing Summit
A week from tomorrow is the Future Marketing Summit here in NYC. Organized by our friends over at PSFK / IF!, the day is looking like it will be one well spent. Speakers will include Alex Bogusky (CP+B), Paul Woolmington (Naked NY), Justin Barocas (Anomaly), Rick Boyko (VCU Adcentre), Paul Lavioe (Taxi) and Scott Goodson (Strawberry Frog). Piers (the P+F of PSFK) has also...