Cool Hunting
| 10 November 2004view entries from: this week | this month | view previous day | view next day |
Reebok Pump 2.0
by Josh Rubin
Tonight, 15 years after introducing the Original Pump, Reebok launched the Pump 2.0 running shoe. With a pump mechanism built in to the heel, the foot cradling bladder fills as you begin to run, making this the first-ever automatic custom fit shoe. The idea that you can just slip on the shoe and it tightens itself as needed is pretty exciting. When you're all done, a press to the valve on the heel releases the 5 PSI of pressure. The running shoe is available in a variety of colorways (see pic after the jump), and the new pump will also be built in to ATR Pump basketball shoe.
11/11 Update:
I wore my Pump 2.0 running shoes to the gym this morning and was totally impressed. My foot slid right in to the shoe; it was like putting on a slipper. How could this thing actually provide enough support? As soon as I started moving the shoes began gripping my feet and continued until reaching the perfect snugness. At the end of the workout pressing the release valve let out a deep sight that sounded a lot like me when I get off the tread mill.
SMS Guerilla Projector
by Josh Rubin
The SMS Guerilla Projector is a high powered, home made projection device that can be used to project SMS messages on to buildings, signs or any other surface. Made by Troika, the London based collective of designers and artists, it consists of a mobile phone, camera lens and slide projector. Be sure to check out their site for other brilliant work including an electroprobe that reveals the inner song of electronic devices.
