Protoculture

by Josh Rubin

Friends since high school, Protoculture founders Julie Baerwald, Justin Fellers and Matt Giles tried to be punk rockers and failed. They then attempted to make new age music and failed again. So they decided to make t-shirts instead of music. Success! Printed on American Apparel stock, their designs combine modern style graphics with a witty sense of humor to reflect modern life and challenge the status quo.

Save the Trees, Not the Bushes

by Josh Rubin

Shayna Kulik designed this great T to help raise money for the DNC and MoveOn. Show your support, buy one now!

Transmaterial

by Josh Rubin

Transmaterial is a catalog of materials, products and processes that are redefining our physical environment. Edited by Blaine Brownell, the project started as a product of the week newsletter sponsored by the Seattle based architecture firm NBBJ. This incredibly comprehensive guide is as beautiful as it is informative. The entire 186 pages is available at transstudio.com as a downloadable .pdf file.

Subzero Spy

by Josh Rubin

Remember the classic ID bracelet? Well it was due for a redesign! New York designer Karen Hudes—first inspired by a hospital wristband—creates her jewelry with British industrial stainless steel letters on Italian translucent rubber with a matte texture. The Subzero Spy bracelet comes in eight vivid colors (red, blue, green, orange, pink, lavender, black and white) and an endless array of words.

Custom orders at subzerospy.com