Cool Hunting
This post is long overdue. I learned about Medium footwear last January, but wanted them to be my own little secret. Not fair, I know.
Medium footwear was founded by 4 very accomplished shoe designers. With backgrounds from companies like Simple, Nike, Polo and Teva and roots in skating, surfing snowboarding and architecture, they are creating in incredible product range. They're targeting Cultural Creatives-- a class of people who are responsible for designing and communicating many of the products and services you use today. Medium believes quality, simplicity and distinctiveness are virtues for this group of people. I agree. My favorite Medium design? The Structuralist, by company Chairman Eric Meyer.
If you're interested in more on the Cultural Creatives, read Richard Florida's The Rise of the Creative Class, available on Amazon.
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