Cool Hunting

London based Imperfectionist is motivated by the uncomfortable impact of the diametrically opposed. The product of this tension is beautiful and somewhat thought provoking designs on T-shirts and selected other products. They way Imperfectionist sees it:

[It's] difficult to avoid being a hypocrite in a world where you can’t help but burn fossil fuels, gossip about football players and their wives and enjoy fatty foods, but we believe you should at least try.

The above photo is from the Guns and Roses series which is part of a triad that also includes The Battle for Evermore and Odd Bedfellows.