Cool Hunting
Further Forward Fashion by Josh Rubin
By Justin Bovington The London and Chicago-based design firm Rivers Run Red is busy developing a range of clothing with one of the UK’s top Fashion Designers - Mrs Jones. Not unusual you might say? Well, these clothes are purely virtual; they grace the bodies of personal digital representations (avatars) in computer games and virtual worlds.
It would seem that your real/virtual life’s Brand choice is blurring. Virtual worlds are fast becoming a 3D visual manifestation of the web; wasn’t this what we thought the Internet was going to be 10 years ago? Rivers Run Red has a great showcase virtual world web site called SpaceThinkDream.
This entry posted on 20 August 2004 at
10:02 AM
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