Reebok Vending Machine

by Josh Rubin

So I had to go see the sneaker vending machine that was all the buzz this week. While the Tokyo comes to NYC concept is great, this particular machine is nothing more than a sandwich dispenser filled with kicks. Situated in a dark corner at the entrance of the store, it's hard to even identify the contents as sneakers. I wish the physical design was more specific to the product being sold and the user interface a little more intriguing. Seeing as each pair costs $60, it would also be nice if this thing took credit cards. I guess this gets filed as a cool idea, but bad implementation.