Cool Hunting

New York Street Advertising Takeover
by Ariston Anderson Finding it difficult to locate a strip of space free from any advertising, Jordan Seiler of Public Ad Campaign did some research and found many of the billboards around New York City are illegal. To propose an alternate use of these city spaces, Seiler organized the New York Street Advertising Takeover, a network of citizens set out to transform the spaces into...

Illustrator Justin Gabbard
I'd been trying to figure out who the illustrator was who had done a few of the beautiful pieces for this year's Kiehl's holiday display for awhile when I was serendipitously pointed toward a certain rep's website to check out some of their illustrators. I discovered it was Justin Gabbard. Score! Since finally coming upon Gabbard's site, I've been back more than a few times...

Flogos
by Maria Argüello We've all heard of high-level advertising but now Flogos has created flying logos. The cloud-like logos are the idea of Francisco Guerra of SnowMasters, a special effects company that specializes in creating snow and foam. Made of helium and soap (the company promises they are environmentally friendly), a Flogo generator (think big, complicated bubble machine) pushes the bubbly creation through a...

MINI Clubman: The Other View
Flashmobs might be so five years ago, but MINI's latest campaign to promote the new Clubman, (i.e. "the other mini"), adopts the concept for an online series of videos. Starting tomorrow, 28 September 2007, at 4pm BST, they will release a weekly 15-second surrealist interpretation of an everyday event that will only be available on The Other View site for one minute—if you enter three...