Cool Hunting

255 Reopens with More Air
Nike's iD Design Studio here in New York reopens today with the full AirMax collection. All seven models in the series will be available for customization using a combination of the standard colors and materials available at NIKEiD.com and some options unique to the studio. As always, Studio visits are by appointment only so enter the lottery here or start calling around to find...

Nike Stash and Futura Dunk
255, the Nike iD boutique in Manhattan's Nolita, typically plays host to a small group of invited guests. Sometimes, though, larger parties are thrown. Such was the case a couple months back when Stash and Futura brought along 30 friends. That night the graf artist and the shop keep designed a shoe together and even made a logo to go along with it. And...

Gimme Shelter
Pictured here, Rock-n-Roll Suicide is the latest limited edition tee in a series called Gimme Shelter, a music-influenced t-shirt line cofounded by Rob Abeyta, Jr. and Josh Caffrey. Abeyta, a SoCal-based artist and designer, works in GIRL Skateboards' "art dump," is the director of skatewear brand Fourstar Clothing, and the many projects he's had a hand in include the Director's Label DVDs and an...

Nike SB P-Rod
Nike Skateboarding is releasing a new signature shoe-- the P-Rod is named for their crazy frontside flipping wonder-boy, Paul Rodriguez. Available in 3 colorways, baroque brown, all black, and black and white, they all have a funky texture that looks inspired by JB. If you hit the Nike SB site, be sure to check out the interview with P-Rod, plus a video of his...

Nike Zvezdochka by Mark Newson
Launched in the Japanese magazine Marc Newson as a multi purpose shoe for cosmonauts, it's named for the Russian space dog that ventured aboard Sputnik 10 in 1961. While it may look like a reinvention of the Jelly, it promises to be the next major accomplishment in footwear engineering. If you're in London, you might be able to decide for yourself when Newson's show...