Cool Hunting

Tag Heuer Monaco Sixty Nine by Josh Rubin

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This year, with the introduction of the new Monaco Sixty Nine, TAG Heuer has created a concept watch that features two key surprises. The first originality lies in the fact that, contrary to the customary chronograph model, this Monaco comes in a "straightforward" watch version. The other innovation relates to the extraordinary technical feat that made it possible to integrate the classic Monaco dial and a digital chronograph dial within the same case! TAG Heuer has devised a concept watch featuring the amazing paradox of housing two generations of mechanism corresponding to entirely separate technologies. A mechanical hand-wound movement faithful to the vintage model is associated with an ultra-modern quartz movement. For TAG Heuer, it was a question of rethinking tradition.

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This entry posted on 11 December 2003 at 7:45 AM
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