Cool Hunting

Nike Ground
Always a pioneer in PR, Nike has uncovered a yet untapped frontier for name placement: the historic squares of urban Europe. The first location for Nike's new campaign is Vienna's Karlsplatz, now known as 'Nikeplatz.' In order to promote the Nike lifestyle to the Viennese public, a seductive 'Info Box' has been installed in the square. There, visitors can learn about the 18 m...

Reminder: Popdeck x Cool Hunting Skateboard Design Contest
We're about halfway through the Popdeck x Cool Hunting Skateboard Design Contest and we've already seem some fit designs. I've got a few decks in mind that I'd like to roll around on, but I'll keep that to myself for now. A $200 cash prize along with a free deck is up for grabs so head on over to Popdeck to submit your design...

Tryphone
The newly launched website, Tryphone provides the ultimate assist in purchasing a new mobile phone, allowing for test drives of different models on their site through a virtual interactive design. Clicking on buttons gives a sense of the user interface and functionality, just choose which phone you'd like to try from their surprisingly well-stocked inventory. Also featuring reviews and side-by-side comparisons, it's a good...

Popdeck x Cool Hunting Skateboard Design Contest
It's time we tap into the CH talent pool again (that means you!), this time for a skateboard design contest with our new friends over at Popdeck. The Threadless of skateboard design, Popdeck is a website that allows users submit and vote on designs with the winner getting a cash prize and their entry made into a limited-edition board. Since we're a bit obsessive...

Reebok Timetanium
John Maeda, graphic designer, computer scientist, MIT professor and author of Laws of Simplicity, teamed up with Reebok to create the Timetanium Ventilator, a sneaker that's been getting attention lately for how it merges math, technology and nature into a wearable product. The sneaker is a representation of time, one of the most important mantras defined in Maeda’s book. His handwritten code limns the...