TIME Magazine covers Cool Hunting

by Josh Rubin

Lev Grossman at TIME Magazine wrote The Quest for Cool, a story all about Cool Hunting. It's an interesting follow-up to Malcom Gladwells New Yorker story. The article also serves as a bit of a who's who in the professional Cool Hunting world. Here's the extraction:

Irma Zandl, Founder of Zandl Group
Claire Brooks, Executive Director Lambesis Agency
Jane Rinzler Buckingham, President of Youth Intelligence
Dee Dee Gordon and Sharon Lee, Founders of Look-Look

Iced Green Tea

by Josh Rubin

ITO EN makes the best iced green tea that I have ever had. I'm hooked. It's tasty, simple and natural. Not sweetened, nothing added. Just tea. Yum.