Cool Hunting

Shaun White for Target: Jesse White Sketches
Tailor made for the cash-strapped board sports fan, the Shaun White for Target collection is a clothing line created by the 22-year-old snowboarding phenom for the Minnesota-based retailer. Hitting shelves this fall, the forthcoming line is the collaboration's second season, following a highly successful 2008 launch. While the new clothes officially take inspiration from White's life "along with his interest in music and travel,"...

New Projects Watches: Chroma, Iridium and Twilight
Witty and modern, these latest editions from Projects Watches continue the brand's reputation of making affordable accessories with high design pedigrees. Since 1992, the Michael Graves-founded outfit has been producing timepieces by the likes of Richard Meier, Maya Lin and Cesar Pelli. The Twilight watch, which illustrates the fading light cycle every 20 seconds, comes courtesy of web typography guru Daniel Will-Harris. Using two...

Free Bird Boots
Free Bird is a handmade line of customized military boots applying recycling to fashion in a new way. Created by young New York-based designer, Stacey Howard, the boots were originally collected from military bases in the South. As Howard says, "It felt most natural to my aesthetic to use vintage native American garments and paint to refabricate the boots. Using a soldier's boot and...

The Snyper One Watch
The new brand Snyper's inaugural design, the Snyper One, melds a rugged profile with superior Swiss craftsmanship for a watch with high-tech specs, quality materials and masculine good looks. The stylish watch—to be released June 2009—is blazing trails with its technological innovation. Sapphire glass backing supports the framework for the watch, which features 7755 S caliber movement, an evolution of the reputable 7750 movement...