Cool Hunting

The Most Unholy Jacket Ever
The best product found at the The Most Unholy Jacket Ever from the Shaun White collection. The high performance jacket has a shell of herringbone nylon, a double breasted storm flap and pinstriped satin lining-- street style making its way to the mountain....

Burton Ronin Espionage Jacket
The Burton Ronin Espionage Jacket has everything you need to rock the mountain in style and comfort. The jacket, which is available in 4 different colorways, also has an integrated digital camera for stealthily snapping pics. We thoroughly examined the pictures on the site and can only guess where the camera is. I guess this calls for a quick trip down to the Burton...

Burton Store NYC
Further proving Burton is as much about fashion as it is function, they've just opened a store in the heart of SoHo. Situated on the corner of Spring and Mercer, the store includes the full range of products from each of the Burton brands: Red, Anon, Analog, Gravis and of course Burton. The highlight is their 20 degree below zero testing room. It's a...

Burton Series 13
All the kids love customizing their stuff, right? Ok, fine-- us grown-ups do to. Anyway, this season Burton is running a customized board program called Series 13. You can choose from 4 different boards and configure the colors for a dozen different deck patterns and several different base patterns. All Series 13 boards are individually built by hand at the Burton Manufacturing Center in...

Burton / R.E.D. Audio HiFi Helmet
This isn't the first snowboarding helmet with built in speakers, but it may be the best so far. Burton claims audio excellence and I haven't gotten proof of that yet, but the overall features are just right. Removable speakers, adjustable volume, a quick release chord and an easy access mute button give this lid the functionality needed for happiness and safety. Have you tried...